5 SaaS Metrics You Need to Check Today

5 SaaS Metrics You Need to Check Today

Reading time: 8 minutes “If you cannot measure it, you cannot improve it.” This famous quote from Lord Kelvin particularly resonates with running a SaaS business. The industry is projected to grow to $623.3 billion by 2023. Running a successful SaaS business is all about understanding different metrics such as churn rate, Customer Acquisition Cost, … Read more

Client News: Plantiga Raises $1.2m to Launch Individual Movement Health Monitoring


Venbridge congratulates Plantiga on closing US $1.2M in funding led by led by Harlo Equity Partners with participation from Globalive Capital Partners, Rian Gauvreau, and a group of professional athlete investors from the Athlete Tech Group ecosystem that includes Thaddeus Young, Patrick Patterson, and Will Fuller. On a mission to understand and optimize human movement … Read more

Venbridge Insights: Why are fewer New Small Businesses filing SR&ED claims?


Each year about 20,000 Canadian businesses file for Scientific Research and Experimental Development (SR&ED) tax credits. The data shows that the number of claimants over the past 3 years has been relatively stable. That said, one telling measure of Canada’s ability to promote innovation and nurture new businesses is the number of new SR&ED claimants … Read more

Why You Should Focus Your SaaS Marketing Budget on Customer Retention

Reading time: 7 minutes. For any business, losing a customer means losing money. Growing early-stage companies need a steady flow of income to pay for their day-to-day. Beyond that, if your SaaS company is looking for equity funding or debt financing, you’ll also need to show strong customer acquisition and retention numbers to entice investors … Read more

Venbridge Insights: Innovation on The Rise in Canada? SR&ED Statistics Tell A Different Story

Reading time: 4 minutes. Hearing what leaders in Canada say about encouraging research and development, we should all think that Canada’s digital economy is rocketing along. Sadly, statistics on the number of SR&ED claims tell another story. The numbers show that the largest tax incentive program for R&D continues to decrease in popularity. In fact, … Read more

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