How to Calculate Your Company’s Cash Burn Rate
When measuring your business’s financial health, your cash burn rate is one of the most critical metrics to consider.
Business
Business
Why You Should Focus Your SaaS Marketing Budget on Customer Retention
Reading time: 7 minutes. For any business, losing a customer means losing money. Growing early-stage companies need a steady flow of income to pay for their day-to-day. Beyond that, if your SaaS company is looking for equity funding or debt financing, you’ll also need to show strong customer acquisition and retention numbers to entice investors … Read more
5 Ways You Can Use Your Current SaaS Users to Get More Customers
Reading time: 3 minutes If you run a SaaS company, there is probably a lot on your mind. From keeping your clients happy (and just keeping them) to paving your way to profitability, one major concern is customer acquisition. With the cost of digital ads significantly going up over the past few years and the … Read more
SaaS and Churn Rate: A Guide to Get You Funded
Reading Time: 14 minutes If you’re a SaaS startup, chances are you’ve got an entire list of metrics or KPIs your team is watching. These help you gauge how well you’re doing and can help you assess if your company is growing – and how fast. If you’re a savvy startup, one of the most … Read more
Partner Feature: Provocative Workshops for SaaS Companies
Reading time: 2 minutes From our friends at Espresso Capital. As a salesperson, one of the greatest challenges you face is trying to get buyers over the line. Often, the key to doing so is helping them not only understand your technology and the benefits it can bring, but also the potential implications of maintaining the status … Read more
10 Fundraising Tips for Series A
Fundraising is one of the most challenging aspects of growing a business. For first-time founders and business owners, the process of raising capital can be riddled with stumbling blocks and discouraging moments. Seriously, it’s hard. That said, countless benefits await those who power through this key stage of start-up growth – and I’m not just … Read more
Venbridge Announces New Informational SR&ED Financing Website Launch
Making SR&ED Financing Easier To Understand TORONTO (Feb. 15, 2018) — Venbridge, a leading Canadian provider of SR&ED financing & venture debt financing, announced this morning the launch of its educational website at https://sredfinancing.com/. The brand-new website features a streamlined and simplified approach to teach visitors about SR&ED financing. The site will provide a complete … Read more
Getting Your First Sales Hire Right
Hiring your first salesperson is an exciting step in the development of young businesses. That said, it can also be a daunting process for employers with limited experience. Your first sales hire can often mature into a more senior role as your company grows, so it’s important to make sure the person setting the tone … Read more
Attention CEOs – Here’s How to Make the Best Out of Your Board Meetings
Raise your hand if you get bored at board meetings? I’ve seen so many presentations with management presenting decks full of what they’ve been working on, the fantastic numbers they’re achieving, and tables upon tables of financial information. All of it is totally useful and appreciated, but I also know that the hard working people … Read more